Preparations For Interviews
After assessment, you want to make preparations to get interviews. Have you made a list of all
the organizations you want to contact in each target area? This is called your "Personal Marketing Plan." With it, you will know where you are going in your search and will be able to measure how well you are doing in each
target. For example: Want an Internet-related job? Research is your key. Use the chart below to kick-start your research. First select the industries you are interested in. Some may not appear on the chart, but remember that
"the Internet" itself is not an industry because it's too broad. Five O'Clock Clubbers define their sub-targets and then specific companies or projects within companies that have an interactive basis.
Industry |
Website Develop. |
Financial |
Online Retail |
New Media |
Advertising Agencies |
Outside shops |
brokers (Schwab) |
books (Amazon) |
Networks (CBS, etc.) |
Bronner Schlossberg |
|
Company Names |
e.g., CyberSight |
real-time trades |
retailers (Netmarket) |
Cable (HBO, etc.) |
Poppe Tyson |
or Categories |
Large Corps. |
(Chicago Board) |
Travel (BizTravel) |
Print Magazines |
Chiat/Day |
and so on |
etrade.com |
Computers (Dell.com) |
Newspapers |
Saatchi & Saatchi |
|
Edgar |
autos |
Viacom |
Deutch |
||
Motley Fool |
(autobytel) |
Fortune.com |
Grey Interactive |
||
and so on |
and so on |
and so on |
and so on |
||
Additional sample Personal Marketing Plans are in our Targeting book Now start to develop your own Personal Marketing Plan. And be sure to give a copy of your Plan to your counselor and others in your small group. They need to review your Plan to make sure you are heading in the right direction. After all, your Plan will guide the rest of your search.